Cigarette Products:

The Social History of Smoking

George Latimer Apperson

Chapter 10:

This experiment in the direction of wooden pipes was interesting, and deserves to be remembered; but it was not long before the briar was introduced and carried everything before it.

It was about 1859 that the use of the root of the White Heath (Erica arborea), a native of the South of France, Corsica, and some other localities, for the purpose of making tobacco-pipes was introduced into this country. The word "brier" or "briar" has no connexion whatever with the prickly, thorny briar which bears the lovely wild rose. It is derived from the French bruyère, heath—the root of the White Heath being the material known as "briar" or "brier," and at first as "bruyer." The Oxford Dictionary quotes an advertisement from the Tobacco Trade Review of so recent a date as February 8, 1868, of a "Heath Pipe: in Bruyer Wood." The briar pipe not only soon drove the clay largely out of use, but immensely increased the number of pipe-smokers. Bulwer Lytton may not have known the briar, but he wrote enthusiastically of the pipe. Every smoker knows the glowing tribute he paid to it in his "Night and Morning," which appeared in 1841. It is terser and more to the point than most panegyrics: "A pipe! It is a great soother, a pleasant comforter. Blue devils fly before its honest breath. It ripens the brain, it opens the heart; and the man who smokes thinks like a sage and acts like a Samaritan."

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The Social History of Smoking

George Latimer Apperson

Chapter 15:

Addison, in the twenty-eighth Spectator, April 2, 1711, took note of the severance which had taken place between sign and trade, and of the absurdity that the sign no longer had any significance. After satirizing first, the monstrous conjunctions in signs of "Dog and Gridiron," "Cat and Fiddle" and so forth; and next the absurd custom by which young tradesmen, at their first starting in business, added their own signs to those of the masters under whom they had served their apprenticeship; the essayist goes on to say: "In the third place I would enjoin every shop to make use of a sign which bears some affinity to the wares in which it deals. What can be more inconsistent than to see ... a tailor at the Lion? A cook should not live at the Boot, nor a Shoe-maker at the Roasted Pig; and yet for want of this regulation, I have seen a Goat set up before the door of a perfumer, and the French King's Head at a sword-cutler's."

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